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In any industry, you will encounter potential customers who need encouragement to buy your product. For SaaS businesses, there are particular challenges such as wariness of subscription-based deals, lack of understanding of the SaaS model, and whether a product represents good value for money. It’s essential to offer assurance to those reluctant prospects, and in this post, we’re going to show you how.    Build a Buyer Persona The first step in any marketing and sales strategy...

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Welcome to the latest weekly roundup of SaaS news! Every week we bring together the top stories in the SaaS industry you need to hear about. But first, we hope everyone had a great time at SaaStr Annual! It was great to see some of you and we look forward to seeing some of you at LTV Conf in New York!   This week, we cover churn, SaaS marketing, and a new cloud service accessible for SaaS applications. We also...

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Welcome to the SaaS News Roundup, where we bring together the top stories from the SaaS industry, keeping you informed and up-to-date.  This month’s items include BigCommerce’s move to Google Cloud, Blippar’s comeback, and the end of Google Hangouts.   BigCommerce Migrates to Google Cloud, Aims to Bolster Speed of Its SaaS Platform  As one of the biggest e-commerce platforms in the world, BigCommerce’s decision to migrate to Google represents a big win for the technology giant. Brian Dhatt, CTO of BigCommerce, explained how performance and fast...

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If there’s one question the internet has answered almost definitively, it’s “Is there such a thing as too much choice?” Recent research shows that cognitive functioning deteriorates substantially when people are asked to choose between 12 similar options. The greater the number of alternatives, the more mentally taxing it is for people to form a decision. This phenomenon is commonly known as choice overload or “overchoice.” How does overchoice relate to the challenges facing the...

Saas Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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