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If there’s one question the internet has answered almost definitively, it’s “Is there such a thing as too much choice?” Recent research shows that cognitive functioning deteriorates substantially when people are asked to choose between 12 similar options. The greater the number of alternatives, the more mentally taxing it is for people to form a decision. This phenomenon is commonly known as choice overload or “overchoice.” How does overchoice relate to the challenges facing the...

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The Software as a Service (SaaS) industry is now worth $116 billion worldwide. By 2020, this figure is expected to reach in excess of $130 billion. With companies like CultureIQ and AppZen following the trail blazed by Salesforce, SaaS businesses are on the rise. However, customer expectations are quickly changing and businesses need to adapt or be left behind. In this post, we will analyze four key ways in which SaaS will evolve in 2019:...

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SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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