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ConvertKit was born from the recognition that email is one of the most effective ways to grow and monetize an audience base. Several successes in this way led Barry to put his skills to work to build a SaaS platform to make email marketing accessible through affordable and user-friendly technology. ConvertKit’s mission is to help entrepreneurs share their knowledge as Barry firmly believes that this is the most powerful way to become self-sufficient, independent and...

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As a knockout year for SaaS industry expansion, 2018 set the stage for 2019 to continue growing at a fast rate. This coming year will be all about the fundamentals of SaaS. While the industry will continue to expand at impressive rates in 2019, investors, operators and founders alike should expect a year focused on getting back to basics: integration of acquired teams, a focus on product as an avenue for growth, and no shortage...

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‘Unfair Advantage’ of the SaaS IPO Just days before DocuSign’s April $629 million IPO, Tom Gonser—who founded the electronic signature industry leader in 2003—shared the secret behind his company’s meteoric rise. Drawing on decades as a tech pioneer, including a stint as an Apple executive in its early days and founding NetUpdate, this mysterious ingredient is far from unique to DocuSign. It’s an integral strand in the DNA of many of the most valuable established...

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Diving into 50 of the largest SaaS companies in the world, we gathered insights around the median time to IPO, the length of time founders remain in executive positions and top locations for starting a SaaS business. How many boxes does your SaaS business tick? Over the past decade, SaaS has become a ubiquitous tool in enterprise operations, creating the opportunity for B2B solutions springing up all over the world. Since the early days of...

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Conversational marketing and sales software company Drift is changing what marketing to customers should look like. Founded on the principle that a company’s sales strategy is inseparable from customer feedback, Drift has become one of the biggest players in the growing B2B consumer chatbots space. Chatbots are everywhere, and Drift makes it their business to make sure they are operated in a smart way to drive new leads. As a growing hub for SaaS, Boston...

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DocuSign began trading on the Nasdaq at $38 per share on April 27, 2018 after being priced at $29 per share the evening before its public debut. By the end of the trading day, DocuSign shares had hit an intraday high of $40.69 and secured a market cap of $4.4 billion—over one-third higher than the $3 billion valuation received following the company’s last private round in 2015. Today, DOCU is trading 28% up YTD around...

Saas Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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