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‘Unfair Advantage’ of the SaaS IPO Just days before DocuSign’s April $629 million IPO, Tom Gonser—who founded the electronic signature industry leader in 2003—shared the secret behind his company’s meteoric rise. Drawing on decades as a tech pioneer, including a stint as an Apple executive in its early days and founding NetUpdate, this mysterious ingredient is far from unique to DocuSign. It’s an integral strand in the DNA of many of the most valuable established...

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In any industry, you will encounter potential customers who need encouragement to buy your product. For SaaS businesses, there are particular challenges such as wariness of subscription-based deals, lack of understanding of the SaaS model, and whether a product represents good value for money. It’s essential to offer assurance to those reluctant prospects, and in this post, we’re going to show you how.    Build a Buyer Persona The first step in any marketing and sales strategy...

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Welcome to the latest weekly roundup of SaaS news! Every week we bring together the top stories in the SaaS industry you need to hear about. But first, we hope everyone had a great time at SaaStr Annual! It was great to see some of you and we look forward to seeing some of you at LTV Conf in New York!   This week, we cover churn, SaaS marketing, and a new cloud service accessible for SaaS applications. We also...

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Welcome to the latest weekly roundup of SaaS news, bringing together the top stories in the SaaS industry you need to hear about. This week, we cover SaaS KPIs, podcasts, and cloud computing. We finish off on how a firm looking to disrupt the American banking industry has secured a £30m investment.    Insights From Investors: A CFO Playbook on Saas KPIs & Best Practices  Insights from Investors: A CFO Playbook on SaaS KPIs & Best Practices, was put together by SaaSOptics and Fulcrum Equity...

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Welcome to the SaaS News Roundup, where we bring together the top stories from the SaaS industry, keeping you informed and up-to-date.  This month’s items include BigCommerce’s move to Google Cloud, Blippar’s comeback, and the end of Google Hangouts.   BigCommerce Migrates to Google Cloud, Aims to Bolster Speed of Its SaaS Platform  As one of the biggest e-commerce platforms in the world, BigCommerce’s decision to migrate to Google represents a big win for the technology giant. Brian Dhatt, CTO of BigCommerce, explained how performance and fast...

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The Asia Pacific (APAC) region has been an engine room of growth over the past decade. To this day, it continues to outperform the global economy, with the IMF attributing more than 60% of world economic growth to APAC. But how is SaaS performing in the region? In short, it’s a mixed bag. The SaaS market is already set to reach $4.4 billion by the end of this year in APAC alone. With a forecast...

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If there’s one question the internet has answered almost definitively, it’s “Is there such a thing as too much choice?” Recent research shows that cognitive functioning deteriorates substantially when people are asked to choose between 12 similar options. The greater the number of alternatives, the more mentally taxing it is for people to form a decision. This phenomenon is commonly known as choice overload or “overchoice.” How does overchoice relate to the challenges facing the...

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The Software as a Service (SaaS) industry is now worth $116 billion worldwide. By 2020, this figure is expected to reach in excess of $130 billion. With companies like CultureIQ and AppZen following the trail blazed by Salesforce, SaaS businesses are on the rise. However, customer expectations are quickly changing and businesses need to adapt or be left behind. In this post, we will analyze four key ways in which SaaS will evolve in 2019:...

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Diving into 50 of the largest SaaS companies in the world, we gathered insights around the median time to IPO, the length of time founders remain in executive positions and top locations for starting a SaaS business. How many boxes does your SaaS business tick? Over the past decade, SaaS has become a ubiquitous tool in enterprise operations, creating the opportunity for B2B solutions springing up all over the world. Since the early days of...

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Brennan Dunn, a former marketing consultant and founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running a consulting firm in Virginia, he was “bitten by the SaaS bug” (as he says) from spending time with friends like Amy Hoy, founder of 30×500 Academy. Fast forward to 2011, and Dunn founded Planscope, a project management and reporting software for consultants that helps its customers close 2-3x more...

Saas Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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