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If there’s one question the internet has answered almost definitively, it’s “Is there such a thing as too much choice?” Recent research shows that cognitive functioning deteriorates substantially when people are asked to choose between 12 similar options. The greater the number of alternatives, the more mentally taxing it is for people to form a decision. This phenomenon is commonly known as choice overload or “overchoice.” How does overchoice relate to the challenges facing the...

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The Software as a Service (SaaS) industry is now worth $116 billion worldwide. By 2020, this figure is expected to reach in excess of $130 billion. With companies like CultureIQ and AppZen following the trail blazed by Salesforce, SaaS businesses are on the rise. However, customer expectations are quickly changing and businesses need to adapt or be left behind. In this post, we will analyze four key ways in which SaaS will evolve in 2019:...

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Diving into 50 of the largest SaaS companies in the world, we gathered insights around the median time to IPO, the length of time founders remain in executive positions and top locations for starting a SaaS business. How many boxes does your SaaS business tick? Over the past decade, SaaS has become a ubiquitous tool in enterprise operations, creating the opportunity for B2B solutions springing up all over the world. Since the early days of...

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Brennan Dunn, a former marketing consultant and founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running a consulting firm in Virginia, he was “bitten by the SaaS bug” (as he says) from spending time with friends like Amy Hoy, founder of 30×500 Academy. Fast forward to 2011, and Dunn founded Planscope, a project management and reporting software for consultants that helps its customers close 2-3x more...

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What would you do with the largest database of SaaS user data at your fingertips? Patrick Campbell, SaaS founder and strategic-value connoisseur, spotted an issue with the way SaaS businesses were pricing their product: they were guessing. Campbell founded ProfitWell, a subscription and financial metrics management company, to help SaaS businesses retain visibility into the data relevant to their own growth. The insights provided by ProfitWell’s database led to the creation of Price Intelligently, a...

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Conversational marketing and sales software company Drift is changing what marketing to customers should look like. Founded on the principle that a company’s sales strategy is inseparable from customer feedback, Drift has become one of the biggest players in the growing B2B consumer chatbots space. Chatbots are everywhere, and Drift makes it their business to make sure they are operated in a smart way to drive new leads. As a growing hub for SaaS, Boston...

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DocuSign began trading on the Nasdaq at $38 per share on April 27, 2018 after being priced at $29 per share the evening before its public debut. By the end of the trading day, DocuSign shares had hit an intraday high of $40.69 and secured a market cap of $4.4 billion—over one-third higher than the $3 billion valuation received following the company’s last private round in 2015. Founded in 2003, DocuSign is one of several...

Saas Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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