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Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing.  The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham Mittal (left) founded Outgrow in 2016 as part of VenturePact, a service that helps businesses build and manage software products.  We caught up with them about their experience founding a SaaS business in todays’ age. Idea Outgrow was born out...

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Welcome to the SaaS Companies Spotlight! We are dedicated to bringing you info on less well-known, growing SaaS Companies. Make sure to check back to stay up to date with the most important headlines in SaaS. This week we’re covering four SaaS companies that are moving quickly into our SaaS radar: Vend, JobAdder, YayPay, and RedCloak from SecureWorks. All tackling the SaaS world from different angles, these four businesses are rapidly gaining traction and attention...

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Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing organizations within the companies she sold products for before moving to customer service. In the late 90s, Bova was working at Sprint when an opportunity arose at Idealab, an early VC investor during the dotcom boom....

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Welcome to the latest weekly roundup of SaaS news! We bring together the top SaaS industry stories that you need to hear about. This week, we cover the cloud software boom in India, the new Salesforce Ventures fund, SaaS revenue predictions for 2019, and the Uber IPO.   2019 SaaS Revenue Prediction Gartner, the market research and consultancy firm, is predicting that, in 2019, the market will grow 17.3 %. The fastest-growing segment, infrastructure as...

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ConvertKit was born from the recognition that email is one of the most effective ways to grow and monetize an audience base. Several successes in this way led Barry to put his skills to work to build a SaaS platform to make email marketing accessible through affordable and user-friendly technology. ConvertKit’s mission is to help entrepreneurs share their knowledge as Barry firmly believes that this is the most powerful way to become self-sufficient, independent and...

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As a knockout year for SaaS industry expansion, 2018 set the stage for 2019 to continue growing at a fast rate. This coming year will be all about the fundamentals of SaaS. While the industry will continue to expand at impressive rates in 2019, our analysis predicts that investors, operators and founders alike should expect a year focused on getting back to basics: integration of acquired teams, a focus on product as an avenue for...

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‘Unfair Advantage’ of the SaaS IPO Just days before DocuSign’s April $629 million IPO, Tom Gonser—who founded the electronic signature industry leader in 2003—shared the secret behind his company’s meteoric rise. Drawing on decades as a tech pioneer, including a stint as an Apple executive in its early days and founding NetUpdate, this mysterious ingredient is far from unique to DocuSign. It’s an integral strand in the DNA of many of the most valuable established...

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In any industry, you will encounter potential customers who need encouragement to buy your product. For SaaS businesses, there are particular challenges such as wariness of subscription-based deals, lack of understanding of the SaaS model, and whether a product represents good value for money. It’s essential to offer assurance to those reluctant prospects, and in this post, we’re going to show you how.    Build a Buyer Persona The first step in any marketing and sales strategy...

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Welcome to the latest weekly roundup of SaaS news! Every week we bring together the top stories in the SaaS industry you need to hear about. But first, we hope everyone had a great time at SaaStr Annual! It was great to see some of you and we look forward to seeing some of you at LTV Conf in New York!   This week, we cover churn, SaaS marketing, and a new cloud service accessible for SaaS applications. We also...

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Welcome to the latest weekly roundup of SaaS news, bringing together the top stories in the SaaS industry you need to hear about. This week, we cover SaaS KPIs, podcasts, and cloud computing. We finish off on how a firm looking to disrupt the American banking industry has secured a £30m investment.    Insights From Investors: A CFO Playbook on Saas KPIs & Best Practices  Insights from Investors: A CFO Playbook on SaaS KPIs & Best Practices, was put together by SaaSOptics and Fulcrum Equity...

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