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HomeAuthorEmily Chisholm, Author at SaaS Mag

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The Inc. 5000 list of the fastest growing companies in the United States was announced earlier today. As a testament to the consistently strong performance of the SaaS market, we wanted to highlight the top 12 SaaS companies on the 2019 Inc 5000.  2019 has seen the SaaS market deliver strong returns for investors, and as the SaaS model maintains its standing as one of the most scalable ways to sell software, the private and...

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Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing.  The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham Mittal (left) founded Outgrow in 2016 as part of VenturePact, a service that helps businesses build and manage software products.  We caught up with them about their experience founding a SaaS business in todays’ age. Idea Outgrow was born out...

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Welcome to the SaaS Companies Spotlight! We are dedicated to bringing you info on less well-known, growing SaaS Companies. Make sure to check back to stay up to date with the most important headlines in SaaS. This week we’re covering four SaaS companies that are moving quickly into our SaaS radar: Vend, JobAdder, YayPay, and RedCloak from SecureWorks. All tackling the SaaS world from different angles, these four businesses are rapidly gaining traction and attention...

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Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing organizations within the companies she sold products for before moving to customer service. In the late 90s, Bova was working at Sprint when an opportunity arose at Idealab, an early VC investor during the dotcom boom....

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Welcome to the latest weekly roundup of SaaS news! We bring together the top SaaS industry stories that you need to hear about. This week, we cover the cloud software boom in India, the new Salesforce Ventures fund, SaaS revenue predictions for 2019, and the Uber IPO.   2019 SaaS Revenue Prediction Gartner, the market research and consultancy firm, is predicting that, in 2019, the market will grow 17.3 %. The fastest-growing segment, infrastructure as...

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In any industry, you will encounter potential customers who need encouragement to buy your product. For SaaS businesses, there are particular challenges such as wariness of subscription-based deals, lack of understanding of the SaaS model, and whether a product represents good value for money. It’s essential to offer assurance to those reluctant prospects, and in this post, we’re going to show you how.    Build a Buyer Persona The first step in any marketing and sales strategy...

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Welcome to the latest weekly roundup of SaaS news! Every week we bring together the top stories in the SaaS industry you need to hear about. But first, we hope everyone had a great time at SaaStr Annual! It was great to see some of you and we look forward to seeing some of you at LTV Conf in New York!   This week, we cover churn, SaaS marketing, and a new cloud service accessible for SaaS applications. We also...

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Welcome to the latest weekly roundup of SaaS news, bringing together the top stories in the SaaS industry you need to hear about. This week, we cover SaaS KPIs, podcasts, and cloud computing. We finish off on how a firm looking to disrupt the American banking industry has secured a £30m investment.    Insights From Investors: A CFO Playbook on Saas KPIs & Best Practices  Insights from Investors: A CFO Playbook on SaaS KPIs & Best Practices, was put together by SaaSOptics and Fulcrum Equity...

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Welcome to the SaaS News Roundup, where we bring together the top stories from the SaaS industry, keeping you informed and up-to-date.  This month’s items include BigCommerce’s move to Google Cloud, Blippar’s comeback, and the end of Google Hangouts.   BigCommerce Migrates to Google Cloud, Aims to Bolster Speed of Its SaaS Platform  As one of the biggest e-commerce platforms in the world, BigCommerce’s decision to migrate to Google represents a big win for the technology giant. Brian Dhatt, CTO of BigCommerce, explained how performance and fast...

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What would you do with the largest database of SaaS user data at your fingertips? Patrick Campbell, SaaS founder and strategic-value connoisseur, spotted an issue with the way SaaS businesses were pricing their product: they were guessing. Campbell founded ProfitWell, a subscription and financial metrics management company, to help SaaS businesses retain visibility into the data relevant to their own growth. The insights provided by ProfitWell’s database led to the creation of Price Intelligently, a...

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SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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